Tag Archives: advertising

I will never understand how this was allowed to happen-allowing Drug Companies to advertised directly to consumers.

Well, I guess I do understand how it happened:  Money.

Donations to Politicians and ad revenue for  the TV Networks.

I hate Big Pharma….

They are simply evil…

These are two of a never-ending barrage of pharmaceutical advertisements known as direct-to-consumer (DTC) ads that bombard Americans day in and day out.  Such ads are permitted only in the U.S. and New Zealand. They are intended to provoke an individual consumer to request a specific prescription drug from their doctor. In 2009, the pharmaceutical industry spent an estimated $4.5 billion on such advertising. Total 2007 U.S. pharma industry sales were $315 billion.

DTC ads give viewers the illusion that they can and should be their own doctor; they are designed to make viewers believe that they can and should prescribe for themselves. By fostering a false sense of demand for prescription-required drugs, DTC drug ads undermine the real knowledge that doctors should have when, in consultation with the patient, a treatment plan is established.

via How Does the Drug Industry Get Away with Broadcasting Those Deceptive Ads? | | AlterNet.